uSER EXPERIENCE

TerraCycle Service Design ux research & prototyping

with Hannah Bulcher and Reeha Das

Group project analyzing the current user experience and prototyping a UI interface to resolve pain points.

Project Methodology

Define

Main steps of the service

Research

User flow

From User to TerraCycle

More in-depth secondary research

Ecosystem map

Service Blueprint

Ideate

Determining service pain points to focus on resolving, and defining the project direction hereinafter

Prototype

Multiple prototype concept ideas

Idea 1: Email with shipment content analysis

Idea 2: Text and/or email tracking updates

Idea 3: App for tracking info with push notifications

Idea 4: App showing how a shipment was processed

We conducted research on our prototype ideas through a combination of in-person moderated interviews and unmoderated survey.

Test

Live interview parameters

Interviewee demographics

Anonymous survey parameters

Quantitative survey feedback

Results of User Testing

Through our research, we concluded that the most effective solution would be a combination of prototype ideas 3 & 4.

Conceptual Prototype Information Architecture to use for tree testing

Tree Testing using Treejack

Conceptual IA saw overall success through tree testing and will be carried through to the final prototype

Final High Fidelity Prototype